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Beer Knowledge Bank
Khetan Group and Gorkha Brewery Pvt. Limited provides NPR 100 million support for the Rescue and Relief of Earthquake victims
Kathmandu, 29th April 2015: Representatives of Khetan Group and Gorkha Brewery (Part of The Carlsberg Group) handed over NPR 100 million (USD 1 million) to the Prime Minister Disaster Relief Fund in support of the efforts of the Government for Rescue and Relief of the Earthquake victims. “Like all of you, we were horrified by the earthquake that devastated Nepal on April 25. The scale of destruction was more than any of us could comprehend.” Said Philip Norley, Managing Director, Carlsberg Nepal, “Our thoughts and condolences go out to the people who lost their loved ones, and to those who are still struggling to put their lives back together. We hope our move in provide this cash support will help address a bit of the needs of relief effort, and become a part of a small measure of comfort in this very worst of times.” Gorkha Brewery was established in 1990 as a joint venture between the Khetan Group and the Carlsberg Group. In 2010, Carlsberg Group bought majority of the Gorkha Brewery shares.
As a part of a CSR initiative of Gorkha Brewery Pvt. Ltd (GBPL), we in collaboration with National Association of the Deaf & Hard of Hearing (NADH) undertook Project Shine, signage cleaning of Tuborg and Carlsberg at outlets specified by GBPL. CSR is an eminent part of our core business value. Project Shine is something that we have undertaken because we believe that the people from Deaf & Hard of Hearing community should be provided with an equal employment opportunity and thus given a chance to prove themselves. By opening this horizon, GBPL aims at empowering and play a major role in changing social perception that those who cannot hear and speak need charity to survive. For this initiative, GBPL collaborated with NADH and has started to involve two of their workers for this project. The workers will be assisted by an interpreter for the convenience of communication along with a member of GBPL Sales team.
Supporting local village school
Gorkha Brewery (GBPL) supports a local secondary level school - Shree Durga Primary School, in Mukundapur, Nawalparasi District. The school is located very close to the factory premises, with many of the factory workers' children attending the school. Today there are more than 200 children attending grades 1 to 8 in Shree Durga School.
GBPL under the agreement has constructed a new school building consisting four class rooms and a toilet each for boys and girls within the existing school premise. A monthly expense up to a maximum of NPR.75,000 as per actual is reimbursed to the school on account of employees salary, stationery and miscellaneous expenses.
There are plans to provide necessary furniture for the classrooms, arrange for a water tank to systematize the provision of safe drinking water, upgrade the current wire fencing to brick wall around the school premise and provide necessary resources for the purpose of adding electricity and provisions of ceiling fans in each class room.
Gorkha Brewery reminds beer lovers to Drink Responsibly on International Beer Day.
On August 1st 2014, Gorkha Brewery celebrated International Beer Day by launching the campaign: Drink Responsibly. Committed to promoting responsible drinking and ensuring that consumers are fully informed when making their choice, Gorkha Brewery urged beer lovers to enjoy responsibly.
International Beer Day is a global event founded in 2007 and now celebrated in pubs, bars and backyards in more than 50 countries. Gorkha Brewery commissioned a campaign marking the day entitled ‘Drink responsibly’ in key outlets around Kathmandu.
On the eve of the IBD Gorkha Brewery published a set of tips on responsibly celebrating the occasion. Fliers and Badges highlighting the benefits of drinking responsibly were distributed across restaurants and bars in town. The first of its kind initiation garnered positive feedback from the media and consumers alike.
At Gorkha Brewery we are clear on beer and realize that making responsible choices concerning sensible drinking doesn’t mean not drinking at all, but Drinking Responsibly.
Gorkha Brewery provides Food Relief for Sunkoshi flood victims
The landslide, triggered by heavy rains, hit Sindhupalchowk district leaving thousands of people to evacuate their homes and move to higher ground. About 5,000 people across 11 districts have been affected due to the landslide; more than 1,000 have been displaced.
Looking at the scenario, Gorkha Brewery Pvt Ltd (GBPL) Part of Carlsberg in collaboration with Nepal Red Cross society (NRCS) contributed food relief worth more than Rs. 200,000 in the affected district. As suggested by NRCS, Gorkha Brewery donated food sufficient for 500 people for the 15 days.
Be a “Designated Driver”
To promote our Responsible Drinking Campaign, Gorkha Brewery developed an internal “Designated Driver” campaign to raise awareness among the Kathmandu Valley Sales Team. Aligning with the “Thirst for Beer” program, our main goal is to position beer in alliance with the new Group CSR “Responsible Drinking” Policy.
Our objectives to encourage the internal consumers were to enjoy beer responsibly while exercising personal restraint, to promote a responsible drinking culture and increase awareness about misuse and abuse of alcohol among the Sales personnel. Methods of communication used were “Designated Driver” badges, distribution of Group Responsible Drinking Policy, spreading the message of “Responsible Drinking” internally through word of mouth.
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